Categories for Hinge

In this episode I realized that I had come face to face with a decision to make: am I more interested in making a name for myself or am I more interested in doing something? Those aren’t the same thing each path sets off a chain reaction that leads to different outcomes.

Trying to be somebody is a vastly different goal than choosing to do something. You’ll hear a quote from the 2011 film, Iron Lady, that perfectly captured this thought.

I have chosen my path and it is the one less popular and less travelled. It’s not an easy path but it’s the right path.

Special thanks to Michael Epps Utley and Chris Thomas for contributing again to this episode.

Please subscribe to the show on iTunes or Stitcher. If you like what you hear, please rate and review the podcast and be sure to tell someone else about the show because everyone is hinging in some way or another.

In this episode I went searching for blind spots. While on the one hand I feel like I’m on the right path, I can’t help but wonder what I don’t know. Am I missing something? Is there something I don’t see? Can I even make this shift from an agency to a personality?

To find out, he spoke to three friends who all lend their perspective on what they think I can do, can’t do and a few things I wasn’t even admitting to himself.

Special thanks to John Michael Morgan, Michael Epps Utley and Chris Thomas for contributing valuable insights and thought provoking views about where I’m trying to go.

Please subscribe to the show on iTunes or Stitcher. If you like what you hear, please rate and review the podcast and be sure to tell someone else about the show. After all, everyone is hinging in some way or another.

You can’t trust Willy Wonka. If you’ve ever seen the end of the original movie (not the weird Johnny Depp adaptation) you’ll remember that Charlie is given the whole chocolate factory and Mr. Wonka tells him, “don’t forget what happened to the man who suddenly got everything he ever wanted…he lived happily ever after.”

That’s a great line for a movie but not true in reality. What we want changes. Eight years ago I wanted to become a social media marketing consultant and make a living doing it. That was back in 2007 when we didn’t even call it social media yet. The first year was hard but by mid-2008 things started moving up. By 2012 I had seen several years of steady growth and I was feeling like that Willy Wonka quote was true.

The problem with making a goal and then achieving it is that you’re not really prepared for what to do next if you actually hit the big goal you have in mind. That’s where I found myself and for the last few years I’d been searching for that next goal. Now I have it.

I’m making a pivot from a social media marketing consultant who can, in a good year, help a dozen or so companies, to a point where I’d like to help thousands, if not millions of people. It feels audacious to even write that, but it’s where I want to go. It’s where I need to go.

So I’m pivoting. I’m shifting from what I’ve known to where I need to go. Truth be told, I’ve been in this transition slowly for about two years and this new website under my name rather than MicroExplosion Media is just one step in the overall pivot. This is a hinge moment. Time to move.