You can’t trust Willy Wonka. If you’ve ever seen the end of the original movie (not the weird Johnny Depp adaptation) you’ll remember that Charlie is given the whole chocolate factory and Mr. Wonka tells him, “don’t forget what happened to the man who suddenly got everything he ever wanted…he lived happily ever after.”
That’s a great line for a movie but not true in reality. What we want changes. Eight years ago I wanted to become a social media marketing consultant and make a living doing it. That was back in 2007 when we didn’t even call it social media yet. The first year was hard but by mid-2008 things started moving up. By 2012 I had seen several years of steady growth and I was feeling like that Willy Wonka quote was true.
The problem with making a goal and then achieving it is that you’re not really prepared for what to do next if you actually hit the big goal you have in mind. That’s where I found myself and for the last few years I’d been searching for that next goal. Now I have it.
I’m making a pivot from a social media marketing consultant who can, in a good year, help a dozen or so companies, to a point where I’d like to help thousands, if not millions of people. It feels audacious to even write that, but it’s where I want to go. It’s where I need to go.
So I’m pivoting. I’m shifting from what I’ve known to where I need to go. Truth be told, I’ve been in this transition slowly for about two years and this new website under my name rather than MicroExplosion Media is just one step in the overall pivot. This is a hinge moment. Time to move.